EXPEREINTIAL_Social
DURACELL_Duracell Express
Santa brings many things joy, holiday cheer, and some horrifying talking doll that in turn brings you many migraines. However, rarely does Santa bring eight AAA batteries. So to save Christmas and ruin the actual Christmas Eves of the creative and production teams who worked on this experiential stunt, Duracell created The Duracell Express. This fleet of on-the-ground “sleigh-like” Toyota Priuses responded to real tweets and delivered real batteries to real families in real need. A Christmas Miracle, if you will.
In the week leading up to the stunt, we garnered awareness for the campaign with GIFS and videos across social media. The twitter monster ate a lot of them but here were a couple of my favorites. Here are a couple real-life(TM) tweets from battery have-not-ers and probably mommy bloggers. Look at that wrap job on those batteries!