Interactive_Mobile games_social_UGC_LIterally everything . . .
COCA-COLA_The Ahh Effect
Teens don't watch TV. They're constantly on their phones playing games, texting and TokSnapGramming. So if Coke wanted to reach teens, they knew they'd have to do it on their phones. Hence, The Ahh Effect was born, a crazy-ambitious campaign spanning 61 individual websites, each featuring their own unique video game hosted across URLs from ahh.com to ahhhhhhhhhhhhhhhhhhhhh.com. The campaign took three years to complete. Several creatives died. I was lucky enough to survive and work on the games and figure out the social integration, influencer support and user-generated content components.
Sadly, all 62 websites no longer work because Coca-Cola allegedly cannot afford to spread any more happiness across the internet and/or domain hosting. But imagine 61 games like this!
Hundreds of wildly talented people contributed to this massive endeavor three-year endeavor. I feel lucky to have been able to work with Creative Leads Caio Lazzuri and Brooke Barker. I’d be happy to do what I can to help their brilliant ideas sing any day.
