SOCIAL FILM
ADIDAS ORIGINALS_Shoebox
How do you make the 70-year legacy of an already cool brand resonate with whippersnappers? Hide the history lesson in an “unboxing” video. To celebrate the 70th anniversary of adidas, we created a film based around the reinterpretation of a Shoebox diorama. From Stan Smith to Stella McCartney, adidas is the brand of Originals.
