TV_Social
CHIME_Changemakers
At the start of the COVID-19 pandemic, Chime wanted to support real people making real change in their communities. So we created the #ChimeInForChangemakers campaign. We helped Chime donate half a million dollars to individuals across the country through fifty, $10,000 grants. We launched the effort by finding five incredibly inspiring individuals and created docu-style films showcasing the amazing work they were doing. These stories then kicked off a UGC-based social campaign where Chime followers could nominate their own communities leaders to receive Changemaker $10k grants.